Marketing

Overview

The Marketing major at Grace College is designed to give the graduate a strong foundation in business as well as specific training in the discipline of marketing

If you are a creative, people oriented person, marketing is a good major to use those talents and abilities.  Biblically based marketing starts with a proper focus on the customer (as an image bearer of God who brings their needs to us to be met.)  We don't see them only as consumers of goods but the B.A. in Marketing combines intermediate language study with the study of marketing while the B.S. in Marketing requires an additional course in mathematics or statistics in preparation for graduate school.

Students studying marketing take three required courses covering consumer behavior, marketing research and advanced marketing. Elective courses, which allow each student to individualize their study toward future career goals, are offered in sales & sales management, advertising & promotion, public relations, product development, graphics, services and nonprofit marketing. Students will have opportunities to apply the concepts learned in these courses through class consulting projects and internships with local companies.

Grace College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE) located at:
11374 Strang Line Road in Lenexa, Kansas, USA.

Course Requirements for B.A. Marketing Course Requirements for B.S. Marketing Course Requirements for Marketing Minor

Courses

Examples of courses in this major:

MKT3410 Marketing Channels

The study of issues associated with making goods and services available for use or consumption. Examines activities, organization, and tools—such as logistics and retailing—involved in delivering the right product/service to the right place at the right time, quantity, quality, and price.

MKT3430 Advertising and Promotion

This course examines the approach to developing advertising/promotion strategy; the theory and practices of advertising and promotion; the use of advertising as a creative process; evaluation of the effectiveness of advertising; and the role of advertising and promotion in our society. Emphasis is placed on the relationship advertising has within the overall marketing programs, as well as promotion mix, decision tools, and ethical consideration.

MKT4150 Marketing Research

This course is an introductory study of the practical considerations of selecting research methodology and techniques used in marketing research. Emphasis is placed on the terminology, concepts, procedures, statistical techniques, and ethics involved in collecting, analyzing, and interpreting marketing data. The course also emphasizes the study of the format and content of marketing research reports that address the concerns of decision makers.

MKT4170 Advanced Marketing

A case method course using real world marketing dilemmas as a means to learn how to apply marketing principles into a workable solution. The course also focuses on the fundamental concepts of strategy, its creation, execution and evaluation, plus learning the technical and relationship skills to manage the process.

MKT4190 Sales/Sales Management

A course for the student who plans to work in the sales function of a business organization. Emphasis is placed on exploring techniques, issues and ethics pertinent to sales analysis, territory alignment, presentations, and analysis.

Faculty

Careers

Testimonials